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Nike
Game On, World
July 02, 2012
Sport is the ultimate game, and athletes are the ultimate players. Nike's new training platform helps you track and measure your workouts so you can 1-up yourself, your friends, the world. So, the world is your playground now! The more you run, jump, dodge, play, and score, the better you get. Game on world.
Sport is the ultimate game, and athletes are the ultimate players. Nike's new training platform helps you track and measure your workouts so you can 1-up yourself, your friends, the world. So, the world is your playground now! The more you run, jump, dodge, play, and score, the better you get. Game ...
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Christopher J. B.
Jul. 13 2012
I would LOVE to hear more about the reasoning behind the casting choice in the female lead commercial. It appears there was an intentional decision made to keep her relatable versus a much more athletic woman. If so, I totally get it, i.e., creating a commercial for the more "everyday" woman; however, her running and overall athletic ability in the commercial is not very convincing nor inspiring. Just wondering if there was an actor who was more athletic yet still possessed the same "everyday" quality, or is that a paradox?!

Like the commercial with the male lead, this evoked a wonderful optimistic feel. Great work overall :)
I would LOVE to hear more about the reasoning behind the casting choice in the female lead commercial. It appears there was an intentional decision made to keep her relatable versus a much more athletic woman. If so, I totally get it, i.e., creating a commercial for the more "everyday" woman; ...
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