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Nike
Don't Come Back
October 31, 2017
For many Chinese kids who that grow up playing and watching basketball, NBA is a dream too far to reach. Although there are a lot of excellent basketball players in the country, very few of them made it to the NBA. That’s why when 20 year old Zhou Qi was drafted by the Houston Rockets in 2016, the whole country was ignited, again. All of the basketball fans have something in common, they don’t want him to come back. They don't want him to need to come back. They want him to go and get it. They want him to “Want It All”. The spot essentially wrote itself from there.
For many Chinese kids who that grow up playing and watching basketball, NBA is a dream too far to reach. Although there are a lot of excellent basketball players in the country, very few of them made it to the NBA. That’s why when 20 year old Zhou Qi was drafted by the Houston Rockets in 2016, the ...
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