The “2-Day Sale” campaign features comedian Maria Bamford, illustrating the excitement and passion through one woman’s eyes for the annual Target holiday sale. The Target 2-Day Sale is not for wimps. It’s for the passionate, dedicated, even the benignly ruthless. It’s for the moms and dads out there who want the very best quality at the very best price. It’s for people who—though they smile—aren’t kidding around. Director Wayne McClammy guides Maria through a series of frenzied preparations for the big day. Maria’s obsessively perfect character goes all out to be ready and first in line. Failure is not an option.