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Levi's
Curve ID
August 11, 2010
All asses were not created equal. The new Levi’s® Curve ID campaign is a rallying cry to women everywhere that hotness really does come in all shapes and sizes. The new custom fits from Levi’s® are about shape, not size, and we showcase them online, in print and with out-of-home in Los Angeles, San Francisco, and New York City. It's about a pair of jeans that fit you, instead of you having to fit into the jeans. Coupled together, the imagery and copy are fresh and fun and let ladies know that the new democracy of jeans has arrived.
All asses were not created equal. The new Levi’s® Curve ID campaign is a rallying cry to women everywhere that hotness really does come in all shapes and sizes. The new custom fits from Levi’s® are about shape, not size, and we showcase them online, in print and with out-of-home in Los Angeles, ...
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Geoffroy C.
Nov. 3 2014
Hi, i'm a french student in communication. I chose to make a presentation on one of your campaigns : this is the campaign for Levi's "All asses were not created equal. Go forth". Have you created this image?
If you can, I would like to have information on this photo. Do you know who took this photo? Where has she been published? I am taking to all information about this advertising image.
Kind regards
Chloé
Hi, i'm a french student in communication. I chose to make a presentation on one of your campaigns : this is the campaign for Levi's "All asses were not created equal. Go forth". Have you created this image?
If you can, I would like to have information on this photo. Do you know who took this ...
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Ian N.
Feb. 7 2012
Love the photography style and the hand painted typography.
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Jake R.
Sep. 1 2010
Great extension to the "Go Forth" campaign/brand for Levis. The photography is spot on, and the typography is great.
Flag !