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Cravendale
Top Tapping
August 01, 2009
Cravendale, the UK’s number one milk brand, ramped up its marketing activity for 2009 with a multi-million pound investment programme to reinforce the message that it is ‘fresh milk, only purer’ and has a longer shelf life than regular fresh milk.

The third TV spot to break this year, ‘Toe-Tapping’, created by Wieden + Kennedy, breaks this week and will air intermittently throughout the year. The
new execution features the animated cow, cyclist and pirate that were introduced in 2007, and highlights Cravendale’s brand positioning to make the nation passionate about milk, whilst emphasising the key consumer benefits of Cravendale including the brand’s USP – purity.

Belgian stop motion animators Pic Pic, in collaboration once again with W+K and Cravendale created the three TVCs that have broken this year. ‘Bad Bull’ highlighted Cravendale’s purification process, while ‘Slurp’ showed how milk can be enjoyed throughout your life, no matter what age you are. ‘Toe Tapping’ demonstrates that milk is as good hot as it is cold. The surreal TV ads take place in the Milk Bar – the world where the original characters and some new additions live - to show just how much milk matters to them.
Cravendale, the UK’s number one milk brand, ramped up its marketing activity for 2009 with a multi-million pound investment programme to reinforce the message that it is ‘fresh milk, only purer’ and has a longer shelf life than regular fresh milk.

The third TV spot to break this year, ‘Toe-Tapping’, ...
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TV