Cookie vs. Creme
February 03, 2013
This campaign delves into the longstanding disagreement dividing OREO fans—which part of an OREO is the best, the cookie or the creme?
The Cookie vs. Creme debate continued with a digital activation on Instragram. We asked fans to choose a side and then tag their photo #cookiethis or #cremethis—and over the course of a three-day period, we recreated and sculpted their photo submissions using actual OREO cookies or creme.