Back to New York's work
 
Equinox
Commit To Something
December 31, 2015
Equinox members live commitment. They are people who tend to be at the
top of their industries. Inside the gym they are every bit as
passionate. The problem is, the idea of committing to a workout isn’t
a particularly sticky idea. What made commitment interesting, was
taking the campaign out of the context of a gym.

When it’s more about life than just working out, “commit to something”
takes on a different vibe.
Equinox members live commitment. They are people who tend to be at the
top of their industries. Inside the gym they are every bit as
passionate. The problem is, the idea of committing to a workout isn’t
a particularly sticky idea. What made commitment interesting, was
taking the campaign out of ...
Read more
 
Print