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Coca-Cola
Coke Music
July 23, 2013
Coke Music, a teen-focused platform that provides a foundation and consistent voice for the brand’s global music programs, has a new, dynamic visual identity system that can reinvent itself time and time again for the multitude of events and activities across different markets. At the core of the system is the Dynamic Logo Creator, a reactive application developed to create dynamic sound signatures. The app is built around the iconic contour bottle and generates bubbles that emanate from the bottle as if they were sound waves. The unique sound signatures can be generated from any music track to create limitless versions of the logo, each with its own distinct energy.
Coke Music, a teen-focused platform that provides a foundation and consistent voice for the brand’s global music programs, has a new, dynamic visual identity system that can reinvent itself time and time again for the multitude of events and activities across different markets. At the core of the system ...
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branding & design