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Chrysler
Chrysler 200
April 01, 2011
“Born of Fire,” which ran during the XLV Super Bowl, re-introduced Chrysler as a company that people could and should be proud of. The next step is to introduce the specific product. In four new TV spots – "Raise Your Standards," "Hear the Choir," "Doesn't Complain" and "29 MPG" – we continue the campaign with the tone, attitude and positioning established in “Born of Fire,” but we talk more specifically about the Chrysler 200 and its features.
“Born of Fire,” which ran during the XLV Super Bowl, re-introduced Chrysler as a company that people could and should be proud of. The next step is to introduce the specific product. In four new TV spots – "Raise Your Standards," "Hear the Choir," "Doesn't Complain" ...
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