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Electronic Arts
Balls to the Brits/Balls to the Yanks
July 07, 2010
Electronic Arts gave U.S. and England soccer fans a chance to take a shot at each other while promoting The 2010 FIFA World Cup video game at the same time. Leading up to the teams’ epic World Cup clash the next day, fans in Los Angeles and London were able to tweet messages to the opposition and kick a ball into a portal which would then shoot out of a billboard on the other side of the pond with their message printed on it.
A live two-way video feed allowed fans on both sides to witness the action in real time. Gaming kiosks put the video game in people’s hands and let them compete LIVE with folks on the other side. And to spice things up, we arranged for a celebrity, Saturday Night Live’s Andy Samberg, to show up in LA to send his message too.
Fans not there in person could add their messages to the mix on Facebook and Twitter. U.S. fans tweeted insults to @BallstotheBrits while England fans responded in kind to @BallstotheYanks.
Electronic Arts gave U.S. and England soccer fans a chance to take a shot at each other while promoting The 2010 FIFA World Cup video game at the same time. Leading up to the teams’ epic World Cup clash the next day, fans in Los Angeles and London were able to tweet messages to the opposition and kick ...
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Digital