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Target
Back to School 2011
July 11, 2011
It’s all about the list.

It arrives in the mail, usually sometime in July, and foreshadows the end of a summer that most kids would tell you has barely even begun. It’s detailed and seems to get longer every year: pencils, notebooks, markers, and more. In this television campaign, director Wayne McClammy introduces America to four unique and memorable characters. They’re enthusiastic and dedicated, and in each spot, they introduce the viewer to the real star of the campaign-the long, scrolling list of school supplies.
It’s all about the list.

It arrives in the mail, usually sometime in July, and foreshadows the end of a summer that most kids would tell you has barely even begun. It’s detailed and seems to get longer every year: pencils, notebooks, markers, and more. In this television campaign, director Wayne ...
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Anne C.
Sep. 8 2011
Best campaign ever!
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Matthew G.
Aug. 31 2011
I've been feverishly trying to convince everyone I know that the "Denim" song is based on Billy Ocean's Caribbean Queen....very few "youtubers" agree with me, but I'm certain my ears don't deceive me.
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Don M.
Aug. 10 2011
Love the gym teacher-right on the money-great casting
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