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Duracell
April No Fools
April 01, 2017
Duracell has firmly established itself as a power you can trust, so on the least trusted day of the year, the brand is only celebrating one thing— goof-free business as usual. The battery maker ran a full-page ad in the Saturday, April 1st edition of the New York Times warning readers of the perils of the day and declaring its stance: Trust is all Duracell knows. And any gag at its expense is an affront. As the ad states: “The first battery on the moon has standards. We didn’t go all the way into space so we could come back and replace the salt in your salt shaker with sugar."
Duracell has firmly established itself as a power you can trust, so on the least trusted day of the year, the brand is only celebrating one thing— goof-free business as usual. The battery maker ran a full-page ad in the Saturday, April 1st edition of the New York Times warning readers of the perils ...
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