Sometimes the right words can be hard to find. Unless you’re an Alabama fan – in which case, no matter the situation, all you have to do is utter two trusty words and odds are, you’re golden. To the members of ‘Bama Nation, whether you’re at a funeral or a wedding, or in a crowded hot tub, if it’s game day or date night, “Roll Tide” is the Swiss Army knife that conveys virtually every emotion and carries any meaning. It’s like Alabama’s “aloha,” only cooler and way more Crimson. And it’s the subject of the another spot in ESPN’s “IT’S NOT CRAZY, IT’S SPORTS” brand campaign.