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Equinox
2017 Commit To Something
January 03, 2017
There seems to be a push for ease and an overall lack of commitment today. These were designed to point out that commitments, not only in fitness but in life​,​ ​fundamentally ​define you.​ It may be hard, it may take time, and you may not always be successful​,​ but dedicating yourself to something is worth it. Because ultimately, the things you commit to, are the things that make you who you are.​

The images are meant to celebrate a wide range of commitments. Some touch on social issues while others are more playful. While we never intended for these to be photojournalistic, we even drew from real life. Some of the executions even feature models dedicated to the commitments we captured​. F​or example in Tattoo​,​ our model Samantha ​Paige ​has actually had a double mastectomy, a commitment that has deeply made her who she is today.​
There seems to be a push for ease and an overall lack of commitment today. These were designed to point out that commitments, not only in fitness but in life​,​ ​fundamentally ​define you.​ It may be hard, it may take time, and you may not always be successful​,​ but dedicating yourself ...
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