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TurboTax: Straight To You

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Whether your unique tax situation is about your clarinet or your clown shoes, TurboTax Live experts are here for you

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“Straight to You” brings to life the expertise of TurboTax's network of tax experts in a playful way. From farming to tree-house offices to sending your kids to college, TurboTax Live experts have the answers and advice needed to file your taxes with total confidence.

The campaign includes seven total films - five in English and two in Spanish,and will span broadcast, digital and social and culminate with a spot in the big game in February. Here are the pre-game day films within the campaign—

  • “Clarinet” (above): Is it a medical expense if you’re playing clarinet to fix an overbite? Or buying size 26 shoes for work as a circus clown? As the hero film in the campaign, a TurboTax Live expert helps answer all the unique tax questions that can come up while people file.

  • Treehouse” (coming soon): In this spot, more TurboTax Live tax experts showcase the depth and breadth of their expertise. This time answering questions about the tax implications of WiFI in a treehouse, a son going off to college and a pet-influencer photo shoot.

  • “Your Abuela Can Answer That”(below): More time with family and less time worrying about your taxes? Sounds like a dream. TurboTax Live tax experts can now completely prepare and file tax returns, start to finish, saving people time and giving them confidence their taxes are done right.

  • “The Family Tax Expert” (below): In this spot, TurboTax Live tax experts have tax advice for everyone in the family.

  • “Hand It Off” (coming soon): Whether you’re a hand model, own a potato farm or have a love for fishing, or all three - TurboTax Live tax experts can help.

  • “Freeloader” (coming soon): The question every parent asked this year - ”if my son still eats my food, does that mean he’s a dependent?” - answered by a TurboTax Live tax expert.

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