“Straight to You” brings to life the expertise of TurboTax's network of tax experts in a playful way. From farming to tree-house offices to sending your kids to college, TurboTax Live experts have the answers and advice needed to file your taxes with total confidence.
The campaign includes seven total films - five in English and two in Spanish,and will span broadcast, digital and social and culminate with a spot in the big game in February. Here are the pre-game day films within the campaign—
“Clarinet” (above): Is it a medical expense if you’re playing clarinet to fix an overbite? Or buying size 26 shoes for work as a circus clown? As the hero film in the campaign, a TurboTax Live expert helps answer all the unique tax questions that can come up while people file.
Treehouse” (coming soon): In this spot, more TurboTax Live tax experts showcase the depth and breadth of their expertise. This time answering questions about the tax implications of WiFI in a treehouse, a son going off to college and a pet-influencer photo shoot.
“Your Abuela Can Answer That”(below): More time with family and less time worrying about your taxes? Sounds like a dream. TurboTax Live tax experts can now completely prepare and file tax returns, start to finish, saving people time and giving them confidence their taxes are done right.
“The Family Tax Expert” (below): In this spot, TurboTax Live tax experts have tax advice for everyone in the family.
“Hand It Off” (coming soon): Whether you’re a hand model, own a potato farm or have a love for fishing, or all three - TurboTax Live tax experts can help.
“Freeloader” (coming soon): The question every parent asked this year - ”if my son still eats my food, does that mean he’s a dependent?” - answered by a TurboTax Live tax expert.