Secret has always been about supporting women. And in addition to deodorant, it also believes there are some things women shouldn’t have to sweat about, like getting paid what they’re worth.
In November 2018, to kick-start a conversation around closing the gender wage gap, Secret launched its I’d Rather Get Paid campaign, which centers around the reality that, while much progress for women has been made, women still aren’t paid equally to men.
The film is in the form of a music video and features a number of well-known equal-pay advocates, including actress and activist Sophia Bush; actress Samira Wiley; journalist, activist, and tastemaker Catt Sadler; soccer legend Abby Wambach; and two-time Olympic gold medalist and three-time WNBA champion Swin Cash, among others.