The campaign centers around three snappy 15-second online films which are a collection of universal gaming tropes such as the funny run of an in-game avatar, the ammunition that lands a few meters ahead of us just in time, the fight for loot, the sneaky attack by an opponent when you’re about to win, and so on. Each film highlights a key feature of the mobile device: performance, speed and water resistance.

Anna Himma, a rockstar director for music videos, added extra zing and style to the films, making them a part of the awesome Galaxy A world. And in true Galaxy A fashion, each film is accompanied by a banger created in collaboration with Estonian rapper Tommy Cash, highlighting the awesome benefits of the device.