We found the answer to this brief in the simple, yet universally relevant idea that bias is a force that threatens human potential globally, and when it comes to fighting against this destructive element, our moms are our first advocates. They are the original activists. In big and small ways, they fight for us, encourage us, and fortify our potential wherever and whenever they get a chance. In a time when our differences threaten to divide us, a mom’s love show us what it means stand by each other, hold each other up, and champion one another, no matter what.
Through a series of films, including the Cannes Lion-winning anthem, “Love Over Bias,” and vignettes featuring Olympic athletes and their moms, we set out to show the impact of unconscious bias on people’s lives. Whether it’s based on race, gender, religion, disability, sexual orientation, or class, when bias rears its ugly head, a mother’s love can overcome.