Nike: Serena Legacy


Here's a look back at some of our past work, created with our partners at Nike, for the GOAT, Serena Williams.

You Can't Stop Sisters - 2020

“You Can’t Stop Sisters,” shows how the Williams sisters have influenced tennis, and lifted each other up at every step of their journey using the power of sport and sisterhood.

Dream Crazier - 2019

Dream Crazier shines a spotlight on female athletes who have broken barriers, brought people together through their performance and inspired generations of athletes to chase after their dreams.

Voice of Belief - 2018

Serena Williams’ 23 Grand Slam titles, six won in New York, is evidence of what is possible when you dare to dream big...By blending archival and match footage with a voiceover by Serena’s father and first coach, Richard Williams, the spot highlights Serena’s dream-come-true of winning the major. The film also serves as a key touch point in the 30th anniversary celebration of Nike’s famed call to action. In 1988, Nike inspired a revolution in sport participation and the drive to chase one’s crazy dreams. That inspiration came from a series of advertisements tagged with three simple words: Just Do It.

Until We All Win - 2018

Serena has been a strong voice for women everywhere and continues to break down barriers time and time again. With this spot, she wanted to deliver a simple yet strong statement on behalf of all women around gender equality by expressing how she felt and still feels around how the world judges her. She wants to share there is no wrong way to be a woman.

Labels - 2017

Unlimited Greatness - 2016

The Greatest Athlete. Ever.

serena catsuit
SerenaNYTFinal (1)
serena ooh

Print and OOH

Serena Retirement KV

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