Chinese New Year. A time when all of China wishes for good fortune in the coming year. But wishing? That’s not very Nike. So for their second-ever CNY film, Nike and W+K Shanghai flipped the traditional CNY greeting “Wish you good fortune” into “Make your own fortune.”
The film is a heartwarming tale of a young daughter pushing her dad to realize his nearly-forgotten CNY resolution. And features a vocal cameo from Gloria Estafan, naturally.