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Nike: Love Your Dream Until it Loves You Back

SportsAmsterdam

From his neighborhood to the greatest pitches in the world Mbappé has stayed true to his dream

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Our new campaign for Nike sets out to explain Kylian Mbappé’s success, by showing his unstoppable love for the game. A love that took him from the pitches in Bondy, the Parisian suburb he grew up in, to playing on the world’s biggest stage.

Kylian has come so far and achieved so much that it’s easy to forget he’s still the same kid he always was – a kid who just wants to play football.

The campaign film ‘Love Your Dream Until it Loves You Back’ shows what the young Kylian and the Kylian of today have in common: a dream of being one of the best footballers in the world. A dream he is so in love with, he’ll do anything to make it come true.

To accompany the film, a mural which shows a younger Kylian asleep, dreaming of being his older self, went up in his home suburb of Bondy, Paris.

The campaign coincided with the launch of Kylian’s first Nike collection. One that is infused with the swagger Mbappé brings to the pitch and his enduring love for Bondy.

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