“Let The Run Tell You Why” was a celebration of all the unique motivations of authentic runners. Through a series of films, we told individual stories to prompt non-runners to reconsider running.
Nike: Let The Run Tell You Why
ShanghaiDon’t look for logic to explain running.
Results
The films generated over 10 million views and 200,000 online interactions within three weeks. The 10K run of the Shanghai Marathon was fully booked within 3 hours—the quickest in history. We still see people using the hashtag #lettheruntellyouwhy to express their love for running on social media platforms.