The campaign, titled “O Team Brasileiro,” brought back to life the concept of “the Brazilian Team,” as the national team was called back in 1919. The new yet retro cards transformed Brazilian players Neymar, Philippe Coutinho, Arthur, Casemiro, and Marquinhos into collectible cards for various sports from that era.
All graphic elements—the illustrations, typography, icons, and numbers—were also handmade and produced through a process of chalcography that imprinted the images on metal. The campaign also featured visual merchandising at a variety of local Nike stores. Additionally, fans were able to access the cards and the full stories behind them on a Nike website.