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Nike: Camp Next Level 2020

GamingShanghai

Nike’s first-ever esports ad

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The film takes place in a special gamer training camp, where legendary pro player UZI—recently-retired from China’s League of Legends Pro League (LPL), Nike Greater China’s partner—and his workout guru named ‘NXT’ push gamers to reach their full -potential with a series of increasingly crazy workouts.

The film launches launched in China prior to this year’s League of Legends World Championship. This year’s tournament was hosted in Shanghai, where LPL will attempt to three-peat. This backdrop made the film’s China release all the more relevant.

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