“One day you ordered a Happy Meal for the last time and you didn't even know it.” This tweet sparked inspiration for creating Happy Meals for adults, with the kind of partners young adults love - like Cactus Plant Flea Market. Partnering with the streetwear brand, we created the first-of-its-kind artistic box, complete with a meal and 1-of-4 collectibles inside. Young adults flocked to restaurants in droves: they hunted down each figurine and expressed their creativity on social. Ultimately, we reawakened the childlike joy once found in a Happy Meal, selling out a month’s supply in 2 weeks.
McDonald's: Cactus Plant Flea Market
New York
Enter: Cactus Plant Flea Market. A beloved streetwear brand whose founder is known for their anonymity. Through hand-drawn elements, vibrant colors, and bold designs, they exude the vibrant positivity and infectious optimism that we see in culture today. But as widely loved as they are, few fans are lucky enough to get their hands on CPFM’s actual product. Their fandom, scarcity, and love for the McDonald’s brand made them the perfect partner to work with. For the first time ever, fans in Idaho and New York alike, could get a piece of CPFM
