Finally, KFC was back in the cultural conversation, with Eater naming KFC "the #Brand of the Year" and the Colonel appearing organically in shows like Curb Your Enthusiasm. Best of all, the campaign helped drive four years of same-store sales growth.
Most importantly, our work for KFC went beyond advertising: we executed retail design, collaborated on new products and naming, co-created media integrations, managed social conversations, and created a layer of year-round, PR-driving work. We identified a brand north star, and translated that into a big, powerful platform that spanned media and time and space, and allowed us to create things that people welcomed into their lives.
For Kentucky Fried Chicken, things are once again, Finger Lickin’ Good.
Read more about the campaign and and interview with the KFC brand communications director here. (link to story)