W+K India joined hands with Jindal Shadeed Iron and Steel to bring to life a creative platform that celebrates Omani strength and resilience through its love for football.
‘The Steel Of Oman’ is a true ode to Omani strength and resilience during the world’s biggest sporting event. It celebrates Omani culture, sportsmanship and the growth of the nation. It’s an ode to the country’s love for football, its traditions and customs while embracing its vivid future.
Artist Hassan Hajjaj created powerful portraits that rope in the local Omani achievers who are loved and cheered for their talent as well as impactful people who have brought glory to the nation. Each one truly symbolizes ‘The Steel of Oman’ in its purest form.