Ikea: LaunchPad

Consumer productsShanghai

Turn your bedroom into your morning launchpad.

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The films are inspired by the stars and the use of a space shuttle taking off from its launchpad. The result is a set of films that turn something as simple as a family’s morning routine into an epic, awe-inspiring, space-themed cinematic journey.

No matter the destination in the morning, IKEA wants to encourage Chinese families across the nation to lift off into their day by designing a complete bedroom solution that’s organized and efficient.