Work

IKEA Harajuku with imma

Tokyo

We brought a virtual model into the real world by creating a home for her.

Current Time 0:00
/
Duration Time 0:00
Progress: NaN%

For three days, imma spent time enjoying her new home, which took up two floors in the IKEA Harajuku window. Brought to life with LED screens and a lot of planning, imma’s home life was on show for the first time, which was perfectly mirrored in social media, in real time. Ikea x Imma also earned international acclaim, with more than 80 media stories world wide.

You can see our updated Privacy Policy here.