IKEA Harajuku with imma


We brought a virtual model into the real world by creating a home for her.

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For three days, imma spent time enjoying her new home, which took up two floors in the IKEA Harajuku window. Brought to life with LED screens and a lot of planning, imma’s home life was on show for the first time, which was perfectly mirrored in social media, in real time. Ikea x Imma also earned international acclaim, with more than 80 media stories world wide.

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