IKEA Harajuku with imma


We brought a virtual model into the real world by creating a home for her.

imma reading
imma yoga
imma cooking
imma moving in

For three days, imma spent time enjoying her new home, which took up two floors in the IKEA Harajuku window. Brought to life with LED screens and a lot of planning, imma’s home life was on show for the first time, which was perfectly mirrored in social media, in real time. Ikea x Imma also earned international acclaim, with more than 80 media stories world wide.

imma rainbow
imma beauty routine
imma goodnight

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