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HP OMEN and Wieden+Kennedy Shanghai welcomed gamers to adulthood on their 18th birthdays by gifting them the most non-fungible presents ever: 575 unique NFTs minted from an animation that celebrates their newfound “freedom.”
It was our way of showing support to the gaming community as a result of China’s recent limitations that restrict any gamers under the age of 18 to only 3 hours of playtime a week.
The celebration centered around an animation inspired by the idea of “leveling up.” It follows a 17-year-old gamer on his journey to 18 in a crazy gaming-inspired OMEN world, where he is welcomed to a utopia of 18+ adults enjoying full gamerhood.
Mysterious gift boxes and gaming’s biggest influencers helped us gift the NFTs over social.