It was our way of showing support to the gaming community as a result of China’s recent limitations that restrict any gamers under the age of 18 to only 3 hours of playtime a week.

The celebration centered around an animation inspired by the idea of “leveling up.” It follows a 17-year-old gamer on his journey to 18 in a crazy gaming-inspired OMEN world, where he is welcomed to a utopia of 18+ adults enjoying full gamerhood.

Mysterious gift boxes and gaming’s biggest influencers helped us gift the NFTs over social.