“In a fast-growing society like China, gaming is seen as a pause from everyday progress, said Renee Zhang, head of planning at W+K Shanghai. “Revealing the benefits of gaming was essential to really celebrate gaming for what it is.”
Each film delivers a powerfully entertaining message about the positive effects that PC gaming can have on the brain. The film “Mental Stamina” features three of China’s legendary esports gamers LoveZrr, Wink, and AmazingJ from Team RNG. The other two films showcase how gaming can increase your ability to focus under pressure as well as work as a better teammate to everyone from friends, exes, parents and even strangers.