Heinz Dip & Crunch is a brand new, first-of-its-kind condiment that believes burgers are better when dipped in sauce, then dipped again in potato chip crunchies. At this point you might be going “hmm ” in a good way or “hmm ” in a bad way. You’re not alone. We celebrated the in-store launch of the product with 5 fun little spot-lettes that tap into people’s surprisingly strong opinions and decidedly visceral reactions to the act of burger dipping. Heinz Dip & Crunch — So wrong, it’s right? So right, it’s wrong? ¯_(ツ)_/¯ You be the judge.