FOX Sports’ newest campaign is an ode to the world’s most recognizable wrestling moves, celebrating WWE Smackdown’s 20th anniversary and its move to FOX’s Friday night lineup.
“We Are All Superstars,” highlights the famous signature gestures of the wrestling world. The campaign was built on the insight that the renowned WWE moves have transcended the world of wrestling sport entertainment, and have broken into pop culture: people are performing the moves at their weddings, in hospital delivery rooms, and sitting at home on the couch.
The spots, voiced by legendary wrestling commentator Michael Cole, include nods to John Cena’s “You Can’t See Me,” Becky Lynch’s breakneck hair flips, The People’s Eyebrow, courtesy of The Rock, and more.