We all know that New Year brings the all too familiar resolutions list, but it’s not an easy task taking up a new language. It can be humiliating, frustrating, daunting and even with the best intentions, sooner or later life or laziness gets in the way. ‘Make it Fun’ (our first campaign for Duolingo) recognizes this hard task while reminding people that with its product they can learn in a fun, free and effective way.
The global campaign stars Duolingo’s ever-encouraging mascot Duo the owl and his animated friends. Together they deliver the truth about language learning through the medium of animated musical theater. Playing out via a huge range of assets across TV, digital, display, in-app and social, the lovable cast of characters face the onslaught of setbacks and stumbles that often come with learning a language. Through these torturous moments, an upbeat track reminds us that while learning a language is hard – with fun (and Duolingo), it can be done. In the words of the song, “Language learning is hard, so we made it fun.”