The 60-second spot celebrates what makes us different, and although we are all unique, the spot reminds us that there’s a perfect Coke for you. Featuring an original poem read by a myriad of voices, the spot’s tone builds on Coke’s longstanding legacy of optimism and inclusion.
To keep the conversation going after the game, the campaign also featured a full-page ad in the New York Times and USA Today with the poem’s complete text. Fans also had the opportunity to submit a photo of themselves posing with their favorite Coke for a chance to be on the Coca-Cola Times Square sign.
“The Wonder of Us” marked Coke’s 12th consecutive appearance in the big game and continued to showcase its values and that Coke is more than just a beverage company.