Bud Light has a history of making engaging Super Bowl commercials. This year, Bud Light celebrates their latest innovation, Bud Light Seltzer, starring the brand’s biggest fan Post Malone… but with a twist.
The brand opened up the biggest marketing moment of the year to their fans. With two spots featuring Post Malone, Bud Light invited fans to help decide which one to air for the big game: #PostyStore or #PostyBar.
Both spots feature Post Malone and what goes on inside his head as he discovers the new Bud Light Seltzer and learns about Bud Light Seltzer Mango.
On Sunday night, Feb 2, 2020, fans tuned in to the big game to learn which spot reigned supreme.