Airbnb: Summer


We redefined travel with spontaneity and showed China that the best travel plan comes unplanned.

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Through W+K Shanghai’s “Summer” campaign, we showed travelers that they can bond and travel better through the unplanned moments they can only experience with Airbnb. Every Airbnb home is unique, just like every host, every area, and every culture.

We created a series of 15-second short films that captured the summer moments. The unplanned production process helped encapsulate the authentic experience that comes with staying at an Airbnb.

There was no script, no plot, no storyline—the only instruction was to travel. Everything captured along the way was simply natural feelings from the journey, portraying a truly unforgettable summer.