The art direction and photography were done 100% in house. Above all, Wieden+Kennedy Shanghai wanted the portraits to be colorful and fun, with simple studio lighting that allowed the exquisitely handcrafted costumes and employees’ faces to shine.
One employee from Beijing created a regal portrait with the local style of hotpot. Another employee from Qingdao created a beautiful tiara from seafood. An employee from Shanghai used the city’s famous “hairy crabs” as hairpieces.
The result was a lively and delicious in-house gallery of portraits worthy of Michelin Stars.