Mueve El Pom Pom is a reggaeton music video that’s all about getting out the Latinx vote in 2020. The film is a passion project from WKLatinx, an affinity group within Wieden+Kennedy Portland.

For the first time, Latinx are expected to be the largest racial or ethnic minority group in the electorate. At 32 million strong, these voters are poised to make a difference. With a goal of empowering the community and getting out the Latinx vote, the music video was created with Ugly Primo, Zairah, and Sapo.

So remember, Mueve El Pom Pom and vote——vote by mail, vote early, vote any way you can!