To highlight the numerous locations Delta travels to from Boston, we helped the brand create a mobile souvenir shop stocked with unique items from different Bostons worldwide. Whether it's wool scarves from Boston, Ireland, or Key lime pies from Boston Drive, Florida, each item in The Boston to Boston Souvenir Shop represented the characteristics of another Boston. Visitors had the chance to purchase these unique items while learning the stories of the artisans, creators, and merchants behind them. All the proceeds from the items went back directly to the local artists.
The activation was bookended with OOH around Boston.