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Old Spice: Swagger

Consumer productsPortland

Never let a friend lose his swagger.

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Old Spice uncovered that guys who once traveled in a pack are now facing a loneliness crisis and their most important friendships are taking a back seat to other things. A study revealed that although 92% of guys find it important to spend time with their friends, 79% percent are spending less time with the guys as they get older.

Each of the spots shows modern-day heroes rescuing their friends from the variety of traps that keep them from enjoying quality guy time.

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