Nike: Engage Your Mbappé Mode

Consumer ProductsAmsterdam

More fast is more fun

Mbappé poster$GLOBALWEB

In the 60 second film, we see the same scene, with the same kid, during the same game, ENGAGE MBAPPÉ MODE, over and over. Every time he does, we go inside his head and an imaginary Mbappé increases the kid’s speed like changing gears in a car. With every gear shift, the scene gets faster and faster, setting the kid’s imagination free, making the game not only faster but funner. And funner. And FUNNER!

Further to the film, a microsite was created and kids were invited to submit their videos Engaging Mbappé Mode with the help of an adult doing their favorite activity, showing that “more fast is more fun” not only applies to football, but to all sorts of movement.

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