Our latest Milka brothers campaign aims to remind us to switch off our devices more often and spend some quality time together with our loved ones. Because the best moments in life, the most magical, are the ones we spend with the people we love.
The film at the heart of the campaign follows the coming of age story of two brothers and their unbreakable bond told through the eyes of the younger one, Max. As he witnesses his older brother grow into adolescence and lose interest in their once revered activities, Max decides to rekindle their bond with a little magic and some Milka Biscuits. The film narrative aims to relay a tender message in an understated way, encouraging viewers to go back to basics by setting devices aside and connecting with loved ones.
To further encourage families to spend more time together, we’ve also created ‘The Little Book of Big Activities’: a booklet filled with fun, non-digital ideas – like how to build a 5-star blanket fort – which customers can pick up when purchasing Milka Biscuits in-store. Additionally, animated online and social ‘How Togetherness’ tutorials feature the beloved Milka Biscuit Jars characters encouraging families to make the most of those precious tender moments.