As one of the leading milk tea brands in China, Heytea proudly calls itself the Inspiration of Tea. It is never about selling another internet-famous milk drink, but about letting Chinese people discover a new way of drinking tea. To help Heytea position its brand that brings inspirations to consumers, W+K Shanghai created the Heytea Pick Up Number that turns the usual mundane order routine into something quite unexpected.
Everytime you purchase a Heytea, you are given a purchase code that usually means a long boring wait, so we created the Heytead Pick Up Number to make the wait a bit more fun. The Pick Up Number series consists of 100 whacky and colorful illustrated stickers in both digital and printed forms. Every number comes with a code and a punline based on the number and whether or not it will be your number is purely a matter of luck, making the wait for the drink a lot more exciting and inspired.
