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Happy Dance: A Happier Place

Consumer packaged goodsPortland

What does Happy Dance feel like? Well...

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Happy Dance is a premium hemp-derived CBD skincare brand co-founded by actress, best-selling author, and entrepreneur Kristen Bell and the veteran team of CBD pioneers at Lord Jones, purveyor of the world’s finest CBD infused products.

Kristen's approach to parenting influenced the creative brand work, delivering a real but humorous, tongue-in-cheek tone. And while anyone can use Happy Dance CBD products, they were lovingly created with mom in mind.

Most beauty advertising over-promises some impossibly luxurious lifestyle, but Happy Dance is more like "Hey, wouldn't it feel great to NOT have a breakdown today?"

From the website to digital media and social, the creative work brings together the perfect representation of the nearly indescribable experience of using CBD that the entire Happy Dance line exudes from every touchpoint.

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In additional to the launch film, we also created a holiday campaign that launched in December 2020. As Kristen said, "You are going to get through this holiday season with grace and serenity. And a lot of CBD Body Butter."

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