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Converse: All the Stories are True

Consumer productsShanghai

Chuck Taylor finds new meaning in China.

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We took to social media and found Chinese youths creating their own incredible stories, all while wearing Chuck Taylor. No matter how small or personal their story was, each one was inspiring.

From these stories, we created “All the Stories Are True,” a documentary-style spot that reminded Chinese youth that it’s time to step into a pair of Chuck Taylors and create their own story.