Love Over Bias
In times when bias threatens our potential to love and encourage one another, we're reminded that there is no love more unconditional than a mother’s. She sees the best in her kids and will stand against anything that threatens their future. Imagine if we all saw each other, like a mom sees her child. #LoveOverBias
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Procter & Gamble
Love Over Bias
November 01, 2017
In times when bias threatens our potential to love and encourage one another, we're reminded that there is no love more unconditional than a mother’s. She sees the best in her kids and will stand against ...
 
Procter & Gamble
Strong
April 27, 2016
In the past, we have thanked Mom for everything she does on a daily basis. For the Rio 2016 Olympic Games, we set out to thank for something larger – for always being strong in times of great adversity. ...
 
Procter & Gamble
Tough Love
February 19, 2014
Inspired by the insight that watching a child struggle through obstacles is one of the most difficult things a mother has to go through. The natural tendency for a mom is to reach out and help, to do whatever ...
 
Procter & Gamble
Pick Them Back Up
January 06, 2014
Moms teach us to try, watch us fall on our faces, fail again and again, and yet are always there to pick us back up and encourage us to try again. It's these moments of failure and encouragement that have ...
 
Procter & Gamble
Raising an Olympian
October 28, 2013
P&G is paying homage to moms of athletes from across the globe, and all of life's lessons they teach. From their kid’s first steps to their first failures, the Raising an Olympian series highlights ...
 
Procter & Gamble
#MomsWisdom
May 06, 2013
What's the best advice your mom gave you? Mothers give the gift of wisdom through the life lessons they pass down to their children. To celebrate Mother's Day, this social campaign asked everyone to share ...
 
Procter & Gamble
The Gift My Mother Gave Me
May 05, 2013
We all owe who we are to our mother's devotion. In this film, Maria Shriver tells the story of how her mother, Eunice Shriver, founded Special Olympics, broke through social barriers, and in doing so, ...
 
Procter & Gamble
Thank You, Mom
July 11, 2012
To us, they’re Olympians. But to their moms, they’ll always be kids.

In both "Kids" and "Best Job," we see the world through the eyes of the moms of the London 2012 Olympians. ...
 
Procter & Gamble
Best Job
April 17, 2012
Created to honor the amazing mothers behind Olympic athletes, "Best Job" shows the hard work all moms do to raise their children—a lifetime of chauffeuring their children about, washing their ...
 
Procter & Gamble
What I See
April 26, 2011
This spot shares the journey of Special Olympics athlete Molly Hincka, as told through an emotional voiceover by her mother, Kerry. It begins with footage and photos of Molly from the present day and goes ...