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Spotify
Spotify
March 28, 2016
Spotify is an amazing product, built around an amazing community, but if you don't use it, it's hard to really appreciate and understand. There aren't many windows into the product. So, taking their data, we wanted to develop a human and accessible voice for the brand to show the outside world all the insane things that are happening on the inside. The Pope dropped a Rock album. Flo Rida is showing up in unexpected places and every day, there's at least one Spotify user somewhere in the world, jamming out to The Never Ending Story soundtrack - and that's pretty awesome.
Spotify is an amazing product, built around an amazing community, but if you don't use it, it's hard to really appreciate and understand. There aren't many windows into the product. So, taking their data, we wanted to develop a human and accessible voice for the brand to show the outside world all the ...
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