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Bud Light
Dive Bar Tour
October 02, 2016
Bud Light / Bud Light x Lady Gaga Dive Bar Tour
Lady Gaga’s new album “Joanne” has a raw, Americana feel to it. And there’s nothing more American than the dive bar. So to launch “Joanne”, instead of traveling from huge arena to huge arena, we took Lady Gaga to dive bars across America, where she played her new music for the first time for crowds of a couple hundred -- but also livestreamed at home to millions. The tour included three live productions (Nashville, New York, and LA), four :15 films, music videos for four of the songs, and many more social assets to maintain excitement throughout the month.
Bud Light / Bud Light x Lady Gaga Dive Bar Tour
Lady Gaga’s new album “Joanne” has a raw, Americana feel to it. And there’s nothing more American than the dive bar. So to launch “Joanne”, instead of traveling from huge arena to huge arena, we took Lady Gaga to dive bars across America, where ...
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